This was work done at Ogilvy as part of the winning pitch for NASCAR. The concept was to take the excitement of a live race and extend it to the home through a second-screen app experience, better online ticket purchasing and a rewards system.
Role: Creative Director, UI Designer
Art Directors: Stefan Georgi, Peter Hahn, Rowen Frazer
Copywriter: JonMichael DaVirro
© 2013 Antonio Carusone